Principal & Managing Director
In my ‘previous life’ I worked in London for nearly 15 years as a Brand and Business Consultant, advising board level directors on business creation, vision and image. I worked in many of London's leading agencies, including Wolff Olins, Interbrand, Rufus Leonard and Pentagram. My last role was as Creative Director at 20|20, one of Europe's premium retail design, branding and strategy consultancies. During this period, I re-positioned many well-known brands, such as Ellesse, KwikFit, Sky, Sainsbury's and The Olympics (Greece).
But I had dreams that involved helping people not businesses. I wanted to enrich lives not wallets. I wanted to give something back at a more meaningful level. Whilst I enjoyed design, branding and strategy I felt it could all be put to better use.
So, having grown up with homeopathy, I went full circle and back to my father (Misha Norland, one of the homeopathic world’s most loved and highest-regarded homeopaths) and enrolled at the School of Homeopathy in 1999. Around that time, I also studied with many other leading homeopaths, including Dr Rajan Sankaran, Jan Scholten, Dr Massimo Mangialavori, Dr Shachindra Joshi, Michal Yakir, Miranda Castro, Frans Vermeulen and Jeremy Sherr in his Dynamis Post Graduate Course.
I am now Principal of The School of Homeopathy and The School of Health and I have coordinated a homeopathic proving every year from 2011, with new remedies for sloth, mole, holly, avocado and serotonin, to name only a few. I have published two books ‘A Celebration of Provings’ detailing over 25 of the School’s provings and ‘Homeopathy 20 Questions Answered’.
I am a founding member and Chair of 4Homeopathy (the pro-homeopathy group of 11 organsations in the UK) and also a founding member of the Homeopathy Training group of UK educators. With 4Homeopathy I have been instrumental in the creation of the ‘Find a Homeopath’ website and re-branding of homeopathy in the UK, with the development of a new logo, together with celebrity campaigns and media intervention. I sit on the Events Panel for the Society of Homeopaths and am on the organising committee for the Homeopathic Research Institute.
Currently, I teach students about ‘setting up in practice’ and am passionate about the positive promotion of natural medicine to the general public. I have written many consumer-facing articles about natural medicine and homeopathy and I have a small health column in the magazines Natural Health and Physiologies. I have also been interviewed on podcasts and on BBC radio several times.
My many lectures on health, homeopathy and branding have been well received both in the UK and also overseas, in Belgium, Hong Kong, Ireland, Japan, Norway, Israel, Serbia, Australia, America, Canada, Greece and South Africa.
And… my claim to fame… I have had the honour, and the greatest pleasure, to engage with King Charles III (then HRH Prince of Wales) about homeopathy - twice in person - once in London and at his home in Highgrove.